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The Importance Of Marketing
If customers don’t know about your game, they won’t buy it. No matter how brilliant, despite the thousands of hours put into it, a game must be known by customers in order for it to be done. However, emerging game developers can find it challenging to focus on marketing their game. This is understandable, because between a full-time job, working on the game, and other passions it can be challenging to find the time. Today, we’re going to talk about how to market your game from an online and in-person standpoint.
An Online Standpoint
From an online standpoint, you can focus on the purchase experience and social media. Social media is likely the main way that your game will be known, through marketing areas like Twitter, Reddit, and Instagram. Purchase experience can be pages on Steam or Epic, which promote your game, show off a demo if applicable, and make the customer want to buy. Mastering these two areas is key to selling your game. The Internet might just be your greatest tool.
Social Media Marketing
On social media, it’s important to do what you can and what people want. I recommend starting off with a Twitter account and building up your presence in the community. This includes game demos, updates, communicating with other individuals and more. Once you start building up interest, you can use this to increase customer intent. In addition, you can take advantage of paid influencers on YouTube to promote your game and reach your target audience, potentially providing them with a specific demo.
The Purchase Experience
Moving to the purchase experience, make your Steam pages as visible and high quality as possible. Try to emulate ones from other games you’ve seen and ask for feedback from prospective customers. Be detailed and go straight to the point. Customers understand what a quality game page looks like, and they associate that with a better gameplay experience.
Marketing
Finally, from the in-person standpoint try to get your game known in the community. Consider going to retailers like GameStop and BestBuy and get your game in the stores. Promote your game, show off existing customers and ratings, and do what you can to develop the public’s understanding. The more you are able to convert direct customers, the easier it is to get that first few ratings. Even offering free access can be a great way to access your target market.
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